The sophisticated and ever-growing Google Ads platform allows for massive
marketing reach with highly targeted PPC ads through a range of
marketing networks. Understanding your unique business model and goals
is vital in developing an effective Google Ads marketing strategy, as
well as leveraging the most appropriate campaign types:
Search Campaigns: Be found by ready-to-convert prospects actively searching for your services/products.
Display Campaigns: Expand your reach, remarket, build awareness & consideration.
Shopping Campaigns: Showcase your retail products in a visually engaging way to the right audiences.
App Campaigns: Drive engagement and installs for your IOS or Android mobile app.
Video Campaigns: Boost brand awareness with YouTube, target relevant channels and demographics.
Empowering Humans Digital Media capable Google Ads manager team has designed, optimized and is successfully managing hundreds of Google Ads campaigns.
Our ongoing key campaign optimizations include and are not limited to:
Keyword Bids (Quality, Relevancy)
Device Bids (PC vs Mobile vs Tablets)
Scheduling & Location Targeting Bids (Day of the Week, Time of Day)
Search Terms (Negative keywords or Positive)
Audiences (Inclusion or Exclusion, Bidding)
Competitive Research & Metrics Monitoring
A/B Testing (Ads, Keywords, Campaigns & more)
Policy Issue Resolution (Disapprovals, Suspensions & more)
Conversion Tracking (Tag Testing, Verification & Upgrades)
Our old-school experience mixed with modern knowledge and real-life application allows us to translate your PPC goals and custom strategies into expert-level Google Ads campaigns. A well-thought-out campaign structure, that follows the latest industry standards, generates quality traffic data fast.
The main goal? Quality leads, not just relevant traffic generation. That is why we also make sure to install, test, and verify all necessary tracking tags on your website. Accurately tracking the most valuable website user interactions (form submissions,
transactions, phone calls, etc.) allows us to analyze lead vs. general
traffic data. This way we can optimize the right campaign areas at the right time for maximum performance.
Our management fees are below industry average, varied based on budget and complexity, and won’t break the bank.
We will conduct an interview with your team that will give us a chance to set goals, marketing objectives, budgets, etc.
Analysis of the website strengths and weaknesses, best landing pages, & identification of possible conversion issues.
Creation of organized, well-structured PPC accounts, professionally crafted PPC Ads, proper targeting, and budget allocation.
Our expert team will find a selection of targeted keywords/audiences based on relevancy, demand, and competitiveness.
Installation of conversion tracking and traffic analysis tags, correction of any problems that may impact lead/sales conversions.
A conservative, micro-managed launch to test the campaign, setup, website, and overall process flow before implementing the full launch.
Keywords, ads, bids, time of day, day of the week, location of prospect, responsiveness, audience inclusions/exclusions and more.
Identification of new, productive keywords and audiences to enable ongoing campaign expansion and dominance over competition.
Month To Month Pricing. No Setup Fees & No Long Term Contracts – Ever.
Maintain Complete Access & Ownership Of Your Google Ads Account Data.
PPC Department Dedicated To Studying & Testing The Industry Trends
Hands On, Experienced & Certified Google Ads Campaign Managers
Cost Effective & Into The Point Google Campaign Performance Solutions
Accurate, Versatile & Verifiable Conversion Tracking
Timely, Polite & Professional Service
Custom, Interactive, Easy To Understand & Navigate Monthly Reporting.
We offer very competitive pricing, generally lower than our competitors, while offering a superior service. If you are uncertain of what you need, we can help design a strategic SEO campaign to best accommodate your goals. Contact Empowering Humans Digital Media for a free Local SEO analysis and campaign proposal. We can also help with other solutions including:
Sales Lead Tracking